| by April Ward
Does your web site need a facelift?
Does your web site bring in new leads? Does it increase
customer satisfaction or generate additional sales? If not,
it may be time for a web site makeover. Below are a few key
questions to consider before you redesign your web site.
Is your web site professional and appealing? Your
web site is your business tool. It introduces your business
to millions of potential customers all over the world. A
professionally designed web site is a critical part of your
online marketing strategy. It is often the first interaction
many customers will have with your business. With the right
design and content, your customers will perceive you to be
the expert in your field, giving you the competitive advantage
you need.
Does your site have ecommerce capabilities? If
you are selling a product or service, make sure you have
ecommerce capabilities on your site. This will give your
business added professionalism by providing flexible payment
options for your customers and your vendors. There are several
services online that provide credit card and check payment
services, making it easy for any web site to accept electronic
payments online.
Do customers come first? Once current
and potential customers arrive at your site, they should
always find what they are looking for. From directions and
manuals to products and service descriptions, make sure your
site has the information your customers need. In addition,
take the time to ask you customers what they would like to
see on your web site. Their answers may surprise you.
What is the call-to-action? What, exactly,
do you want your customers to do when they visit your site?
Do you make it clear to them how to place an order, how to
request additional information or how to sign up for your
newsletter? Before you redesign your site, determine how
you would define a successful visit for your new and existing
customers.
What is your competitive advantage? Before
you start your advertising campaign, research your competitor's
web sites and promotions to find out what they are offering.
Once you have sized up the competition, determine what your
competitive advantage will be.
Do you have lower prices or better customer service? Is
your location more convenient or do you have a unique niche
that no one else is targeting? By understanding your competitive
advantage you will be able to create marketing information
and materials that have an impact on the customer's decision
to conduct business with you.
About the Author
April Ward has been designing web sites for more than ten
years. Her experience, skills and expertise has allowed her
to create professional web sites that get results.
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