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Ecommerce Website Sales and Marketing Cycle |
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| 1. Advertising and Awareness |
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Who are your target customers and what do they need?
Awareness and advertising: How will you get customers to the store the first time? How will you get them to come back? |
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| 2. Merchandising |
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What products will you offer and how will you position and display them to your customers? How will you promote merchandise and services to give customers incentives to make purchases? |
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| 3. Sales service |
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How will you answer customers' questions and solve their problems? |
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| 4. Sales transaction |
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What transaction method or methods will be available to the customer? Will you accept orders online, by telephone, through the mail, via fax or another method? |
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| 5. Transaction processing |
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How will you handle orders, tax, shipping, and payment processing? |
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| 6. Fulfillment |
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How will you pass orders to the fulfillment center? Will you or your staff fill orders in-house? |
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| 7. Post-sales service |
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How will you provide customer service and answers to order-status questions after the sale? |
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| 8. Marketing data and analysis |
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What information about sales, customer, and advertising trends will you gather? How will you use it to make decisions? |
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